Wayne State University
College of Lifelong Learning
Interdisciplinary Studies Program
Fall, 1999
http://www.cll.wayne.edu/isp/drbowen/internet |
eCommerce: Using the Web to Find and Service
Customers
AGS 3360 Section 986 Call Number 99882
or ISP 5500 Section 982 Call Number 90569 |
Computers, the Internet, and Society
AGS 3340 Section 981 Call Number 96771
or ISP 5990 Section 982 Call Number 98339 |
Last updated: 9/15/99
Link back to course Welcome
Update for Agenda 1
The original Agenda 1 for the first week of classes on September 8 is
below. This section describes what was not actually covered, and what was added. The class
pretty well followed Agenda 1 except for:
- Class pictures were taken with a digital camera. The pictures will be put on the class
web site. Having your picture on the class web site is not a course requirement; if you do
not want your picture posted, just make sure the Instructor understands this.
- For Computers, the Internet, and Society (AGS 3340)
- Section III on The Internet was not covered.
- For eCommerce (AGS 3360)
- Section VII.E, The basic tags, was not covered.
- For Section VI.D, What is needed - the seven components of eCommerce from McComb, two
additional components were added, and an additional one is being added after the class:
- Ability to upload files to the web server
- Ability to create static web pages (HTML)
- Ability to create web graphics (GIF or JPEG/JPG file formats). Strictly speaking, this
is not required, but cool graphics are a part of the web culture, and also of selling
goods.
Agenda for class 1
9/8/99
- Sorting out the two courses
- Preliminaries -- parking, pictures, food and beverages, etc.
- Computers, the Internet, and Society & eCommerce
- Can be registered for one, for the other, or for both
- Each has six meetings, including tonight, and involves extensive outside work
- Computers, the Internet, and Society was advertised in the ISP schedule of
classes as online. Students that want to take it online and can demonstrate online
proficiency, and who say they are disciplined enough to work on their own, can do so.
Check the AGS 3340 Syllabus and Assignment Schedule for changes in assignments for parts
of this course that you take online.
- Write a one-paragraph narrative describing you use of computers and the Internet, using
MS Word, and including any experience with MS Excel (spreadhseet) and MS Access
(database), email, and the World Wide Web. Add a statement about your self-discipline and
ability and determination to work on your own.
- email me your file at d.r.bowen@wayne.edu
- Fill out the information form (check the parts of the course that you want to take
online) and a weekly report on the course web site
- I will send you an email saying that it is OK to take the course online, and which parts
- If you want to come to the classes for Excel and/or Access, but otherwise work online,
or if you change your mind about working online, that is also OK -- just say this in your
paragraph.
- Can come to any of the classes or labs you want
- Work on computers and the Internet
- Course discussion between meetings takes place using the course conference. Use is
required. (Both courses share the same conference)
- Both have web sites that you are expected to check regularly and weekly online reports
of your status and progress in the course
- Computers, the Internet, and Society: http://www.cll.wayne.edu/isp/drbowen/internet
- eCommerce: http://www.cll.wayne.edu/isp/drbowen/ecommrce
- Future copies of handouts -- you print these out off of the course web site. I recommend
keeping a copy of these URLs in a separate location such as a wallet or purse
- If you miss a class, you are expected to
- go to the course web site and review the agenda
- go to the computer conference and catch up with the online discussion
- then contact the Instructor for any unanswered questions
- Topics for Computers, the Internet, and Society
- Selected computer applications (word processing, spreadsheets and databases) from
relatively unstructured (restricted information manipulation) to highly structured
(flexible information manipulation)
- What the Internet is, how it works; Internet applications
- How will we be affected, what influence will we have?
- Topics for eCommerce
- Making an eCommerce web site - selling over the World Wide Web, a part of the Internet.
a little bit on why you might want to do this.
- Meeting Schedule
- Tonight counts as one of the six meetings for each class. Computers, the Internet, and
Society comes first.
- After tonight, pattern of meetings is a three-week cycle:
- first week - eCommerce (must get a quick start)
- second week - Computers, the Internet, and Society
- third week - no meetings
- then another three-week cycle
- For each course, you will need to work on a computer during the "other" weeks.
This can be any computer - at home, on campus, at a CLL Center. Some of the work requires
an Internet connection. The computer you use can also be in this classroom. You can use
different computers at different times.
- When neither course is meeting, I call this an "open" lab. For example, I will
be available for help and questions.
- When the "other" course is meeting, I call this a "restricted" lab.
You can come and use the computers on a restricted basis.
- Leave the room to talk
- No interruptions under any circumstances
- Restricted labs will be ended if they disturb the course that is meeting
- BOTH COURSES: You will need a 3½" IBM-formatted floppy diskette with a label,
capacity 1.44 MB, by next week (9/15). Normally has "HD" on case. Keep all of
your course files on this diskette, because even if you only work in this lab, you may not
be using the same computer each week.
- Keep floppy diskette safe from heat, cold, "grunge" and bending. a case is a
wise investment.
- Sliding aluminum door must be able to open freely -- do not place label over door
- Do not open door and if you do, do not touch surface of disk
- On the top left front corner of the case there is an arrow. Insert the diskette into the
drive door with the arrow up and pointing into the drive door
- Check remaining space regularly and if it gets close to full, buy another one
- Personally, I only trust diskettes with a lifetime warrantee and a brand name
- BOTH COURSES: You will need an Internet email account (email address of form xxx@yyy) by
next week or the week after at the latest. If you do not have one,
- WSU provides free email to students (Internet access also). You need an AccessID (e.g.
aa2012) and Password. If you have been a WSU student in a previous semester, you have
already received this information. If you lost or forgot about it, fill out the form here
tonight and I will turn it in for you. If you are a new WSU student this semester,
information will be coming soon.
- A recent big advantage for users of WSU Internet access is that Library journals are
being put online, but only for those using WSU Internet serivce. Not just the card
catalog, but the articles themselves. You can continue to use another Internet service for
other purposes.
- Start your web browser and go to www.hotmail.com, webmail.netscape.com, or www.yahoo.com
and sign up for their free Internet email.
- Computers, the Internet, and Society course overview
- Review the syllabus and assignment list -- passed out in hard copy tonight.
- Review textbooks
- Starting programs in Windows - options, easiest first
- Double-click desktop icon. Not all programs have desktop icons -- desktop space is
limited
- Click on Start button, point at Programs, find program, click or let up button
- Click on Start button, click on Run, type in name of program and click OK
- May need to type full path
- Recently-run programs will be on a pull-down menu.
- Start Windows (NT) Explorer, navigate to program exe file, double-click on it
- Review course web site - joint site for both courses - in "Location" box, type
URL (web address)
http://www.cll.wayne.edu/isp/drbowen/internet then tap <Enter>
must be exact
This is the way you go to a web site if you know the URL
- Bookmark it afterwards
- Bookmarks / Add Bookmark in Netscape
- Favorites / Add to Favorites in Internet Explorer
- Sections are:
- Policies, assignments, and course meetings
- Online tools
- Information form. I strongly urge that you keep your telephone number current with me
- Weekly report -- a course requirement
- Online grade reports (if you choose to have this available)
- Class sign in -- for attendance credit
- Electronic homework submission
- Instructor's schedule
- Information about the class and participants
- Lectures and other course content
- General information
- Each item should have the last time I updated it
- Changes will also be announced on the computer conference
- Passwords -- keep them straight!
- Online grade report
- Computer conference
- Others
- If you use WSU email or Internet access, these are separate systems, separate passwords
- Other requirements (for both courses)
- Computer conference
- Scroll down and under "Online tools" find Link to computer conference, click
on it
This is a second way to go to a web site -- with this method you do not have to know the
URL, the web page developer does
- You will be asked for a User Name and a Password. These are for this conferencing system
only
- You can bookmark this logon, too
- If you have used this conferencing system before, use your original conferencing User
Name and Password -- these are permanent for as long as you are an ISP student. Faculty
who use this are Bowen, Marsha Richmond, Jerome Reide, Lisa Maruca, Richard Raspa, Moti
Nissani
- If not, assign yourself a User Name (e.g. first initial and last name, or any other
"handle") and Password and type them in
- If you are new to this system, choose the new user link. On the page that open up,
supply the information needed. YOU MUST SUPPLY ALL RED-BUTTON ITEMS. If you do not know
your email address at this time, use drbowen@cll.wayne.edu until you find out yours. You
should change the listed email address at that time.
- Click OK when the information form is filled out the way you want it.
- To go further, I must add you to our conference. I will do this during the break, and
then we will continue
- The Internet. Overview tonight.
- "Internet" can be used vaguely today. We will use the technical definition
here. The Internet connects computers within local networks so that any connected computer
can send computer information to any other.
- Each connected computer is given a numerical "IP address" with the form four
bytes separated by three dots, e.g. 141.217.142.149 for the IP address of the CLL web
server
- IP addresses must be unique - no repeats
- Organizations can be given control over a "domain" and allocate IP addresses
within that domain. For example, 141.217.xxx.yyy is Wayne State University. WSU allocates
141.217.142 to CLL, and CLL allocates the yyy to individual computers.
- Computers are very inflexible, and must have an explicit order of which computer starts
communication and what it does, how the second responds, etc. These are
"protocols". The Internet uses the TCP/IP protocol for communication. This is
actually two main protocols -- TCP and IP, with a host of others that are lumped in.
- IP is the raw transport mechanism, just throwing information out as fast as it can,
without asking if it arrives.
- TCP sites on top, and uses IP both ways to confirm accurate arrival, and resend if not
- "Applications" are programs that use this transmission mechanism
- Peer applications have two computers acting as equals, but this is fairly rare
- Client-server is much more common
- A client requests information from a server, displays information when it is received
- Server sits and waits for information request, services request when request is
received. Server seems to be simpler, but it must be able to service simultaneous
requests, also expected to be very robust -- always available
- Clients and servers using the same application protocol are (supposed to be)
interchangeable. E.g. any email client will work with any email server.
- Examples:
- Email. Client A is first user, with an account on mail server #1, a second client, B,
has an account on mail server #2. A addresses a message to B, sends it by transmitting it
to mail server #1, mail server #1 sends it to mail server #2. Message waits until B logs
on, picks up message. Uses simple text for messages, but can attach files to messages.
There are two major protocols -- POP (Post Office Protocol) and IMAP (Internet Message
Access Protocol). POP is simpler and more popular, IMAP more comprehensive and is commonly
supposed to be the future. Client and server must use the same protocol. Some email server
computers run both servers, and some email clients can be configured either way.
- World Wide Web (the web). Client uses web client (a.k.a. web browser, e.g. Netscape
Communicator or Microsoft Internet Explorer. User can request a file by (a) typing in the
file, (b) clicking on a link containing the file as hidden text, or (c) selecting a
bookmark, which is the specification for a file previously viewed. Server gets file and
returns it, client displays it. HyperText Transport Protocol (HTTP) is the basic web
protocol. (HyperText means linked text, but has provisions for graphics and many other
extensions.)
- Domain Name Server system is another layer of protocol to make remembering addresses
easier.
- Most users employ "dot-com" names, e.g. www.cll.wayne.edu.
- Client software goes to a local Domain Name Server (DNS) to get the IP (numerical)
address
- This only happens the first time during a session. For the rest of that session, the
client remembers the IP address
- This happens without action from the user
- Using the computer conference
- Start a web browser, go to course web site, select link to computer conference
- Internet conference
- Posting, Replying, Reply/Quote
- Use the right method and the right topic
- Editing your personal profile
- eCommerce course overview
- Joint web site already reviewed, warning about keeping passwords straight and available
- Review syllabus and assignment schedule
- Review textbooks
- eCommerce overview. This is very much a "how to" course.
- What is eCommerce?
- Business used computer networks and the Internet long before the web, but for
business-to-business communications such as transferring money between banks, and
manufacturers communicating with wholesalers. For a long time, this was eCommerce.
- This is still going on, but today we more often mean direct selling to consumers or
other businesses. Taking orders using credit cards, although some customers will be.
Provide an online catalog, let consumers choose products and place orders. That is the
minium. But additional services such as order confirmation and tracking, and others that
you can invent, are where the competitive edge comes -- the edge with respect to your
online and "IRL" competition.
- Why be interested?
- A small business can be set up on the web and run from a personal computer very
inexpensively in your spare time. In a few days it will start showing up on web searches.
If you do it right, cusotmers will not know it's just you. If the business grows, it can
be scaled up and you can quit your day job.
- eCommerce is growing rapidly, along with the web itself. The web went public in 1993. By
October there were 500 web servers. In January 1996 there were 75,000 servers; by December
1996, 205,000. In 1993, there was no eCommerce, in 1996 the volume was estiamted at
$200,000, in 2000 one estimate is that there will be $230 billion. Today 10% of households
in the U.S. have Internet connections, estimated to rise to 33% in 2000. Growth this rapid
has rarely if ever been seen before.
- eCommerce is not local, but global. Put up your business and sell around the world. The
U.S. is leading the market, but that just means the growth potential is higher abroad.
- An eCommerce business can be largely automated, but still provide superior customer
service. If you do it right, you will make buying from you so easy that you will lock your
customers in.
- So of course there are downsides.
- It is incredibly competitive. You are not just competing in your neighborhood, but the
entire world is just "a mouse click away", a phrase you will no doubt read again
and again in this course. Are you going to become filthy rich? Unlikely (but possible).
Can you make a good living? Pay attention to what is going on around you, find and exploit
a niche, and don't become complacent. In today's society, it's like that everywhere, so
why not start your own business?
- Many potential customers are not connected yet
- Many who are connected have concerns about ordering over the Internet
- Is it too advanced or too technical for them
- Is their credit card information secure
So, make this a business opportunity - make it easy, and take your customer's security
seriously and ease their concerns. Put your catalog online, allow online ordering, but
maybe list an 800 number also
- What is needed? The seven components of eCommerce, from McComb. Each of these components
can be obtained in many different ways, but in this course you will use one way -- not
necessarily the best, but the one we have. "The best" depends upon your skills
and interest and your precise business, in any case. Some major variations are: purchase
(own), lease, or pay per transaction? The components we will use here are shown in
parentheses at the end of each item.
- Web Server, or access to one. (The CLL web server)
- Programming capability. Some people regard producing static web HTML pages to be
programming, but here there is something beyond that. To process user input from text
boxes etc., you need an active system to store and act on the user's input, and to respond
to that input. (For static HTML, MS FrontPage98 as a WYSIYG HTML editor and NotePad or
WordPad for direct creation. For interactivity, the iHTML system -- inline HTML, requiring
NotePad or WordPad. No matter how easy iHTML may be, or how I try to sugar-coat it, this
is computer programming.)
- Email management (ability to send email, perhaps automatically, and receive it. (For
sending automatic email, iHTML)
- Access Restriction. If you are selling content, you need some way to restrict access by
people who haven't paid yet. (Several possibilities here: "blind URLs" with no
links to them, you email your paid-up customers the URL. Also, access can be allowed only
with a User Name and Password.)
- Access Logs. All web servers keep logs of hits. This is vital marketing information
showing what customers and potential customers are interested in, where they are coming
from, how many there are and whether or not they can use your web site. These days, you
have about thirty seconds to provide a new user with what they are looking for. Then it's
click and goodbye! (You will have access to the server logs for your web site. You will be
using Microsoft Access database to analyze them.)
- Secure transactions. You must be able to demonstrate that you take customers' security
seriously. The attitude that, "I don't care if they are really secure just as long as
they think they are" is a marketing disaster waiting to happen. In practice, today
this means encrypted (encoded) transmissions for personal information such as addresses,
telephone numbers and credit card numbers. (I am currently trying to get this set up on
the CLL web server. There is a chance it may not happen this semester. If it does happen,
its use will just be to provide links using shttp -- Secure HyperText Transport Protocol
-- instead of http.)
- Credit Card Validation. Don't ship until you know the card is good! How do you get paid
if the customer purchases by credit card? (I haven't really sorted this one out yet, and I
may not. But there are services that will do this for you on a per-transaction basis,
using email. read McComb here)
These components will make the system function. Seybold has eight Critical Factors for
Success, once the system is functioning at the basic level of McComb's components.
- HyperText Markup Language - HTML
- HTML is "the language of the web", the coding used to make web pages. Web
pages have the extension html or htm (the latter on the CLL web server that you will be
using in this course). There is a special filename defined on each web server, the default
file name. On most web servers the default file name is index.htm(l), but here the default
file name is welcome.htm. If the user specifies a URL without a filename at the end (the
giveaway on this is that there is no extension), then the server fetches the default
filename. The ability to do this makes life a little easier for the user. So, the home
page for each web site, including your eCommerce web site, should be default.htm(l).
- Web pages have at least two types of content (graphics, audio, video, scripts etc. are
in addition)
- Plain text, which is what appears on the screen
- HTML Tags, which format the text and link to other content, such as another web page, a
graphic, audio, a script (program), a comment, etc. HTML tags are enclosed in angle
brackets <>. If you want to include angle brakcets in your HTML file as regular
text, there are special codes.
- If you see a web page that you like, look at its HTML to see how it was done. Learn from
everybody!
- In Netscape Navigator, pick the menu item View / Document Source (or for "Frames,
where parts of the web page move independently, click in the area you want to examine and
choose View / Frame Source)
- In MS Internet Explorer choose the menu item View / Source
- To analyze a script, you have to learn the scripting language, such as JavaScript, Jave,
etc. That is beyond the scope of this course.
- There are several ways to generate web pages for your eCommerce web site:
- Use a simple text editor such as NotePad or WordPad in Windows (under Start / Programs /
Accessories). Type in the text and the tags by hand. Example (note that HTML tags
themselves are case-insensitive, but that the plain text is not.):
<HTML>
<HEAD>
<TITLE>
Test Web Page
</TITLE>
<BODY BGCOLOR="#FFFFFF">
<H1>This is my test web page.</H1>
</BODY>
</HTML>
- Note in #1 above that many HTML tags come in pairs with TAG and then /TAG. The effect of
the TAG applies until /TAG cancels it. These are sometimes called "containers".
If you are applying several tags at the same time you must close the second tag before the
first -- tags cannot be overlapping. Example: <BIG><EM>Some
text.</EM></BIG>, NOT <BIG><EM>Some text.</BIG></EM>
- Use a tag editor such as HotMetalPro that still shows you the tags, but
"knows" the tags so that you can click on them to inser them, and keeps track of
things like having a /H1 to balance an H1.
- Use a WYSIWYG HTML editor such as MS FrontPage98 that makes HTML like word processing,
but which sometimes needs tweaking. MS Word can also create and edit HTML.
- Hire someone to write your pages. (But on the other hand, you may want your eCommerce
business to be the creation of web sites.)
- Here we will start with #3 and then move to #1 for iHTML.
- As a web designer, you have to accept a loss of control over the graphical appearance of
your web pages, compared to the control you may be used to, for example, in a word
processor.
- Users can change your fonts, font sizes and colors from within the browser (Edit /
Preferences / General in Netscape Navigator, for example)
- Users control the pixel resolution of their monitors, for example from the Display
section of Control Panels, reached by Start / Settings. Many Windows monitors are set for
640 (horizontal) by 480 (vertical) pixels, but values up to 1280 by 960 are also common.
Web screen elements are written by the pixel, so a picture that files the screen at 640 by
480 occupies only one quarter of the screen at 1280 by 960. Similar things happen to text.
- Users can turn off graphics if they want to see the text even faster. Large graphics
with many different colors mean large files and slow download times, so use them at your
peril.
- Here is where a feature in your browser designed to speed up loading times, can work
against you as a web designer. Your browser keeps copies of recent web pages you have
viewed, both in RAM and on your hard drive. These copy spaces are called
"cache". When you request a web page from a web server, your bowser request
first information about the page. If it is not newer than the copy in the cache, then the
cache copy is used for faster response. As a user, great. As a designer, this can give you
an overly optimistic view of how fast your web page will load. You can override the cache
and get a true of idea of your user's experience by
- Netscape Navigator: hold down <Shift> and click on the Reload button. NOTE:
Refresh just reloads from the cache.
- MS Internet Explorer: click on the Refresh button.
- You can specify an exact font to use, but if the user does not have a font by that name
on his/her computer, the default font is used.
- Different browser versions support different versions of HTML. The last major revision
was HTML 3.2, and that is now fully supported by the 3.0 versions and higher for Netscape
Navigator and MS Internet Explorer. Most people seem to have upgraded to these versions by
now. The current level of HTML is 4.0, which includes HTML 3.2 as a subset, but is as yet
only partially supported by Navigator and Internet Explorer. A properly designed browser,
as these are, will ignore tags that it cannot deal with. If you use HTML 4.0 features,
which do give you more control over the screen, what your users see will be quite variable
at this time. In this course, I will assume HTML 3.2. Castro notes that many of the HTML
3.2 tags are "deprecated" in HTML 4.0, but still supported. My belief is that
there is so much HTML 3.2 out there that it will always be supported. Some advanced web
surfers may want you to use all of the latest bells and whistles. At any rate, all of this
is another source of loss of control.
- The basic tags
- <HTML> starts and HTML file and </HTML> ends it, appears nowhere else within
the file
- <HEAD> starts the first or "head" section of an HTML document, which is
not seen by the user, but which contains "meta information" -- information about
the information in the file. </HEAD> ends the head. The head can be empty, but you
should always put in a TITLE (see below)
- <TITLE> and </TITLE> contain the title of the HTML document. The title
appears on the title bar of the browser window. Without a title, you are not sure what
will go up there. Always include a title. In the example in C.1. above, the title is
"Test Web Page", and would appear on the title bar.
- <BODY> starts the main, second, last, or "body" section of an HTML file,
which contains all of the content that the user sees. This section is ended by
</BODY>
- A plain body text results in a default background color, usually "browser
grey". For a white background, use the attribute BGCOLOR="#FFFFFF" for
<BODY BGCOLOR="#FFFFFF">. The Fs come in three pairs. Each pair is 255 in
the hexadecimal (base 16) number system and represents the intensity of color for
RGB. FFFFFF means the highest intensity in Red, Green and Blue, which results in white.
You could also use the attribute BGCOLOR="white".
- To use an image for a background, use the attribute BACKGROUND="filename"
where filename is the name of the image file (gif or jpeg/jpg), including any
directory information if the image file is not in the same directory as the HTML file. The
image will "tile" or fill up the background. Beware of large single images for
backgrounds.
- Character formatting tags
- <H1> and </H1> through <H6> and </H6>. Heading tags from big to
small. Also insert space above and below, for emphasis.
- <BIG> and </BIG> bump enclosed text up one size. Can be repeated for a
double bump, etc.
- <SMALL> and </SMALL> bump text down one size. Can be repeated. Also cancels
<BIG>.
- <EM> and </EM> makes enclosed text emphasized (in practice, italics).
- <U> and </U> makes enclosed text underlined.
- <B> and </B> makes enclosed text bold-faced
- <FONT COLOR="color"> and </FONT> makes enclosed text the
specified color. Supported colors are listed on the back inside cover of Castro.
RED, BLUE, GREEN, and TEAL are dark colors that contrast well with most background colors.
- Paragraph formatting tags
- <P> and </P> enclose a paragraph, skipping a line before the next paragraph.
Many web pages ignore the </P> and use only <P> to start a new paragraph with
a line skip, but this is not recommended and may not work with future browser versions
(but probably will because it is so common). Physical line breaks will be ignored by a
browser, except in the presence of the <PRE> tag. For paragraph alignment (left,
center and right) include the ALIGN="alignment", where alignment
is the desired alignment (right, center or left). "Right" is the default and is
never needed. There is no "justify" to align on both margins.
- <BR> starts a new line, without starting a new paragraph, so there is no skipped
line. There is no </BR> tag.
- <UL> and </UL> enclose an unordered (bulleted) list, but require the use of
the <LI> tag below. Use bulleted lists! If users get impatient, they will skip to
the end of a paragraph, and so perhaps miss a critical feature of your product. But in a
bulleted list they will usually read at least the beginning of each bulleted item.
- <LI> and </LI> (list item) enclose each item in a bulleted list. Most
browsers will work without the </LI>.
- <BR> can be used to start a new line within a list item without getting a new
bullet.
- A <UL> within a <UL> indents a second level and generally uses a different
bullet style. Can be repeated for multiple levels.
- <OL> and </OL> enclose an ordered (numbered) list, but require the
<LI> tag as well. Can be indented as in the bulleted list. The default is numbering
each item (1, 2, 3, 4 etc.) successively. To produce an outline like this, include the
following WITHIN the OL tag, but not the /OL tag
- TYPE="I" for capitalized roman numerals in the correct order
- TYPE="A" for capital letters in alphabetical order
- TYPE="a" for lower case letters in alphabetical order
- TYPE="i" for lower case roman numerals in the correct order
- For ordinary numbers, again, just use the <OL> tag by itself.
- Hypertext elements
- <IMG SRC="filename"> inserts the graphics image in filename
into the web page at the location of the tag. E.g., <IMG SRC="david.jpg"
inserts my picture file. There is no </IMG> tag.
- <A HREF="URL">Some text</A> makes Some text
into a link (underlined and blue) which will lead to URL. If the URL is to
another web page in the same folder (i.e. in the same web site), only the file name is
required. If the file is in a subfolder, include the folder name and a forward slash (/)
before the file name. If you have defined bookmarks in the file (see below), you can link
to a bookmark by using #name in place of the URL, where name is the
bookmark name. If you are linking to another web site, include the full URL including the
http://
- Define named bookmarks within a file, that you can link to, by using <A NAME=#name">,
where name is the name of the bookmark
- Teams and Business Plans - review handout
- Reviewing eCommerce web sites. When your Team has formed, look at some of these. NOTE:
It is NOT a requirement or suggestion for this course that you actually
purchase anything on line.
- www.amazon.com - online bookseller
- bn.com - Barnes and Noble bookstores online
- www.ebay.com - online auctions. Make bids on items put up for auction, put up an item
for auction
- www.yahoo.com - auctions, Visa, web searching, shopping, mix your own music, free email
- www.hotmail.com - free email from Microsoft
- holidayfarms.com - online food gifts
- www.peapod.com - groceries and produce, delivered
- www.test.com - online practice tests for entrance and career exams
- shop.warner-lambert.com - warner-lambert health care products online
- www.gospelcom.net/ys/jobbank/ - jobs for Christian youth workers, also your organization
can post an opening
- www.altosnet.com - online fee-based training in entrepreneurship
- www.autotoys.com - online retailer of auto accessories
- www.onlinesports.com - online sports equipment
- www.inetcity.net - web design
- www.gohome.com - small business advice and stories from AT&T (business@home)
- www.epinions.com - collects and distributes online reviews ("epinions") about
almost everything