Wayne State University
College of Lifelong Learning
Interdisciplinary Studies Program
Winter, 1999
Creativity: Building the New
ISP 5500 Section# 981, Call# 90577, 4 cr and
ISP 5990 Section# 981, Call# 95268, 4 cr
Course web site: http://www.cll.wayne.edu/isp/drbowen/crtvyw99

Last updated: 2/22/99
Link back to course Welcome

Quiz 1
ISP 5990

All questions are to be answered on the basis of the readings. Also, the questions generally require that you integrate material from throughout the book. In other words, these are not generally questions that can be completely answered on the basis of small sections of the books.

This quiz is open-book.

Email the file with your answers to the question by Wednesday, February 24. As long as your email arrives with a time stamp of February 24, I will count it as being on time. Please be aware that email can take up to ten minutes to be received. My email address is drbowen@cll.wayne.edu

You do not need to copy the questions over when you are answering them. Just give the question numbers (and letters, for multipart questions).

Please do not hesitate call or email me if you have questions about how to complete this quiz.

  1. Innovation at Helwett Packard
    1. Describe several sections of the book where Packard writes about the need and value of innovation.
    2. Describe several new types of products that Hewlett-Packard developed.
  2. How are the following characteristics of creative individuals made evident in this book?
    1. Fundamental expertise, without becoming locked into the existing theories and methods
    2. Commitment to the creative work
    3. Having a broad conception of the creative work
  3. In Corporate Creativity you will read about the methods listed below, for running a creative and innovative company. Which of these methods were used at Hewlett-Packard?
    1. Corporate alignment; the real goals of the corporation must be widely known and consistent from unit to unit
    2. Self-initiated activity must be encouraged or at least tolerated
    3. Unofficial activity must have sources of support
    4. Serendipity -- it is impossible to tell who wil be creative, or when, or in what area
    5. A wide range of stimuli help
    6. Good communication within the corporation is needed
    7. Extensive experience in creative field is necessary
    8. Initial ideas need substantial improvement
    9. Corporate resources available at critical times
    10. Intrinsic motivation, not extrinsic (e.g. grades, salary, promotion and other extrinsic motivators often decrease creativity and innovation)
  4. The importance of personal, informal communications within the corporation, and within units within the corporation, is referenced several times throughout this book. Summarize these references and describe what was done at each of these times to keep this type of communication going.
  5. Describe the following terms as used in this book:
    1. MBWA
    2. MBO
    3. Open door policy
    4. Selecting and training your own successor