Wayne State University
College of Lifelong Learning
Interdisciplinary Studies Program
Winter, 1999 |
Creativity: Building the New
ISP 5500 Section# 981, Call# 90577, 4 cr and
ISP 5990 Section# 981, Call# 95268, 4 cr
Course web site: http://www.cll.wayne.edu/isp/drbowen/crtvyw99 |
Last updated: 2/22/99
Link back to course Welcome
Quiz 1
ISP 5990
All questions are to be answered on the basis of the readings. Also, the
questions generally require that you integrate material from throughout the book. In other
words, these are not generally questions that can be completely answered on the basis of
small sections of the books.
This quiz is open-book.
Email the file with your answers to the question by Wednesday, February
24. As long as your email arrives with a time stamp of February 24, I will count it as
being on time. Please be aware that email can take up to ten minutes to be received. My
email address is drbowen@cll.wayne.edu
You do not need to copy the questions over when you are answering them.
Just give the question numbers (and letters, for multipart questions).
Please do not hesitate call or email me if you have questions about how to
complete this quiz.
- Innovation at Helwett Packard
- Describe several sections of the book where Packard writes about the need and value of
innovation.
- Describe several new types of products that Hewlett-Packard developed.
- How are the following characteristics of creative individuals made evident in this book?
- Fundamental expertise, without becoming locked into the existing theories and methods
- Commitment to the creative work
- Having a broad conception of the creative work
- In Corporate Creativity you will read about the methods listed below, for running
a creative and innovative company. Which of these methods were used at Hewlett-Packard?
- Corporate alignment; the real goals of the corporation must be widely known and
consistent from unit to unit
- Self-initiated activity must be encouraged or at least tolerated
- Unofficial activity must have sources of support
- Serendipity -- it is impossible to tell who wil be creative, or when, or in what area
- A wide range of stimuli help
- Good communication within the corporation is needed
- Extensive experience in creative field is necessary
- Initial ideas need substantial improvement
- Corporate resources available at critical times
- Intrinsic motivation, not extrinsic (e.g. grades, salary, promotion and other extrinsic
motivators often decrease creativity and innovation)
- The importance of personal, informal communications within the corporation, and within
units within the corporation, is referenced several times throughout this book. Summarize
these references and describe what was done at each of these times to keep this type of
communication going.
- Describe the following terms as used in this book:
- MBWA
- MBO
- Open door policy
- Selecting and training your own successor